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If you would like to request this or other materials from the State Library of Kansas, please use your library’s established interlibrary loan process. This collection is supported in part by the Institute of Museum and Library Services through the Library Services and Technology Act, administered by the State Library of Kansas.

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Jul 10

Marketing Your Library's Electronic Resources (2013)

Posted on July 10, 2014 at 12:16 PM by Brian Herder


Marketing Your Libraries Electronic Resources

Marketing Your Library's Electronic Resources: A How to Do It Guide for Librarians (2013)

Marie R. Kennedy and Cheryl LaGuardia

Item Number: 978-1-55570-889-4

Publisher: ALA Neal-Schuman


It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes
  • Four complete programs from both public and academic libraries
  • A step-by-step organizational guide, with a variety of feedback and assessment forms which can be used as models
  • Numerous examples of well-executed plans and outcomes