Posted on January 10, 2018 at 12:12 PM by Brian Herder
Working with special collections can vary dramatically from preserving a single rare book to managing and digitizing vast mixed-media archives, yet the role of the information professional is always critical in tapping into the potential of these collections, protecting their legacy and bringing them to the attention of the wider public. This book offers up-to-date guidance which pulls together insights from best practice across the heritage sector to build innovative, co-operative and questioning mind-sets that will help them to cope in turbulent times.
The Handbook covers all aspects of special collections work: preservation, developing collections, understanding objects, emergency planning, security, legal and ethical concerns, cataloguing, digitization, marketing, outreach, teaching, impact, advocacy and fundraising.
New to this edition:
Posted on January 10, 2018 at 12:07 PM by Brian Herder
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes
This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Posted on January 10, 2018 at 12:02 PM by Brian Herder
Borrowing winning techniques from the business world, this book examines ways you can make library service more personalized, focused, and solutions-oriented for your patrons.
• Helps librarians build a happy and loyal patron base
• Offers practical advice and guidelines for implementing a transformative customer-service model
• Provides a big picture on customer service, allowing readers to rethink their approach
• Explains why administrators must release some control, allowing staff to use their own judgment and sometimes break with standard policies and procedures
• Empowers library staff and relieves administrators of burdens of bureaucracy and micro-management