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Jul 23

Start a Revolution: Stop Acting Like a Library (2015)

Posted on July 23, 2015 at 12:41 PM by Brian Herder


Start a Revolution

Start a Revolution: Stop Acting Like a Library (2015)

Ben Bizzle with Maria Flora

American Library Association

978-0-8389-1267-6



“But this is how we’ve always done it!” Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Ben Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. In “Start a Revolution: Stop Acting Like a Library,” published by ALA Editions, Bizzle and co-author Maria Flora share techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book:
  • steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users;
  • offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns;
  • demonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting it;
  • details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio and mobile technology;
  • takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions;
  • shows how to pull it all together into a manageable campaign through strong leadership and teamwork.