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Jul 10

Marketing Your Library's Electronic Resources (2013)

Posted on July 10, 2014 at 12:16 PM by Brian Herder

Marketing Your Libraries Electronic Resources

Marketing Your Library's Electronic Resources: A How to Do It Guide for Librarians (2013)

Marie R. Kennedy and Cheryl LaGuardia

Item Number: 978-1-55570-889-4

Publisher: ALA Neal-Schuman

It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes
  • Four complete programs from both public and academic libraries
  • A step-by-step organizational guide, with a variety of feedback and assessment forms which can be used as models
  • Numerous examples of well-executed plans and outcomes