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Jan 10

Marketing Your Library's Electronic Resources: A How to Do it Manual for Librarians (2018)

Posted on January 10, 2018 at 12:07 PM by Brian Herder

Marketing Your Libraries Electronic Resources

Marketing Your Library's Electronic Resources: A How to Do it Manual for Librarians (2018)

Marie R. Kennedy and Cheryl LaGuardia

ALA Neal-Schuman


When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes

  • four complete programs from both public and academic libraries;
  • core competencies for electronic resource librarians based on research completed by NASIG;
  • an examination of the e-resource life cycle;
  • cutting edge guidance on COUNTER usage reports, altmetrics, and other web analytics;
  • advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;
  • a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and
  • numerous examples of well-executed plans and outcomes.

This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.