spacer

State Library's LIS Collection

How to Request Materials
If you would like to request this or other materials from the State Library of Kansas, please use your library’s established interlibrary loan process. This collection is supported in part by the Institute of Museum and Library Services through the Library Services and Technology Act, administered by the State Library of Kansas.

View All Posts

May 23

Intentional Marketing: A Practical Guide for Librarians (2018)

Posted on May 23, 2019 at 11:40 AM by Brian Herder

Intentional Marketing

Intentional Marketing: A Practical Guide for Librarians (2018)

Carol Ottolenghi

Rowman & Littlefield

978-1538108482



User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. 

This book includes:
  • Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive
  • Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom
  • Ways to identify everyone who affects funding, and how to turn them into stakeholders
  • Ways to increase staff and stakeholder buy-in
  • Examples of successful marketing efforts at other libraries
  • Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use
  • Model feedback and assessment forms

This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.