State Library's LIS Collection

How to Request Materials
If you would like to request this or other materials from the State Library of Kansas, please use your library’s established interlibrary loan process. This collection is supported in part by the Institute of Museum and Library Services through the Library Services and Technology Act, administered by the State Library of Kansas.

View All Posts

Jun 18

Web Analytics Strategies for Information Professionals: A LITA Guide (2013)

Posted on June 18, 2014 at 8:09 AM by Brian Herder

Web Analytics Strategies 

Web Analytics Strategies for Information Professionals: A LITA Guide (2013)

Tabatha Farney and Nina McHale

Item Number: 978-1-55570-897-9

Publisher: ALA TechSource


Whether you’re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries’ educational mission with specific advice on how to use web analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:

  • Eight examples of semi-custom and custom reporting
  • Four case studies showing project-specific applications

  • Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

Tag(s): web