Posted on June 18, 2014 at 8:09 AM by Brian Herder
Web Analytics Strategies for Information Professionals: A LITA Guide (2013)
Tabatha Farney and Nina McHale
Item Number: 978-1-55570-897-9
Publisher: ALA TechSource
Whether you’re
gathering information for a department report or planning a website
redesign, easy access to meaningful, actionable data is critical. Farney
and McHale address the distinctive needs of libraries’ educational
mission with specific advice on how to use web analytics in a library
setting. Users are given clear explanations of terminology, a glossary
for future reference and effective communication tips for reporting
results and recommending changes or improvements. Also included:
- Eight examples of semi-custom and custom reporting
- Four case studies showing project-specific applications
- Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another