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Date:
September 30, 2021
Time:
2:00 PM
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How to Write More Effective Email and Web Content

Thursday, September 30, 2021

On the web people don’t read, they scan, skim and select. In fact, usability studies show that less is more — people don’t find information that is right in front of them when it’s buried in long paragraphs. When it comes to email, communicating effectively is especially important, and the same guidelines for writing web content apply. With email, you also need to consider subject lines, who else to copy, and what outcome you are hoping for with each email you send. In this webinar, we’ll offer specific guidelines that will help you communicate more effectively in an age where people read most of your content on a screen.