August 16, 2022
From Awareness to IMPACT: How Your Brand Can Drive Higher Value (Blackbaud)
Tuesday, August 16, 2022
At The Smithee Group, Ben Smithee has been helping leaders and businesses dream bigger and achieve more.
He’ll sit down with us to discuss how brand is the only thing that separates an organization from the “sea of
sameness.” He’ll share his perspective of how a powerful brand allows an organization to drive higher value and
cataclysmic demand—and unfortunately, it is the biggest thing lacking by so many organizations today. We’re
excited for Ben to walk us through the components of brand IMPACT and what it means to create a relevant
brand in today’s digital ecosystem.