June 7, 2023
Understanding Why People Give (Bloomerang)
Wednesday, June 7, 2023
This session is devoted to unraveling one of the greatest uncertainties in nonprofit fundraising—understanding what drives a donor to give. As a fundraiser (and as a donor yourself), you know it’s impossible to apply blanket statements as to why people give. What we can do is better understand the decision-making process donors undergo. If you can effectively communicate with your donors, you can connect with them, no matter their reasons for giving.