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Event Details

June 7, 2023
12:00 PM - 1:00 PM
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Understanding Why People Give (Bloomerang)

Wednesday, June 7, 2023

This session is devoted to unraveling one of the greatest uncertainties in nonprofit fundraising—understanding what drives a donor to give. As a fundraiser (and as a donor yourself), you know it’s impossible to apply blanket statements as to why people give. What we can do is better understand the decision-making process donors undergo. If you can effectively communicate with your donors, you can connect with them, no matter their reasons for giving.

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