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April 20, 2021, 12:00 PM
Are you tasked with increasing program attendance and reaching a wider audience? Digital platforms can help. In this session you will learn how to use digital platforms to host programs, promote your events and analyze your results.
April 20, 2021, 1:00 PM
LibraryReads is a librarian-driven venture that allows public library staff to vote on and spread the word about exciting new titles, connecting readers to as many books as possible. In this free, one-hour webinar, representatives from HarperCollins Publishers, Penguin Random House Library Marketing, Simon & Schuster, and W.W. Norton & Company will share forthcoming titles perfect for public libraries—and for LibraryReads nominations.
April 20, 2021, 3:30 PM
You can market your organization till you’re blue in the face, but if you don’t know how your efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary—and that’s where metrics and web analytics come in. Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers and campaigns.